Â鶹¹ú²úAV

The Alexander Â鶹¹ú²úAV mark is a representation of the College’s namesake, Alexander Â鶹¹ú²úAV, in his Continental uniform. The likeness of Alexander Â鶹¹ú²úAV establishes the connection between the person for whom the College is named and the nickname for the College’s athletics teams. It also conveys the spirit and values of the College community and the institution’s emphasis on being a school of opportunity. A poor and orphaned immigrant, Alexander Â鶹¹ú²úAV overcame adversity to become one of early America’s greatest public servants. His opposition to slavery, along with his financial acumen, service in the Continental Army, persuasive writing and eloquent speaking make him a worthy representation of the College that bears his name.

This mark may be used in any application approved for official College graphics and is not restricted for use by athletics. The use of this mark is intended to be secondary to the primary athletics and institutional graphics. It should appear as a separate element and not in close proximity to a primary graphic. Some typical approved uses for this mark would be:

• On a sleeve or a collar where primary athletics or institutional graphics appear visually more dominant on the front or back of the shirt
• On an inside or back page where primary athletics or institutional graphics have already appeared in a visually dominant way elsewhere
• On a Web page or as an icon where primary athletics or institutional graphics have already appeared in a visually dominant way

Alexander Â鶹¹ú²úAV mark and Athletics wordmark lockup

There may be occasions when a lockup of the Alexander Â鶹¹ú²úAV mark and the Â鶹¹ú²úAV athletics wordmark is desired. This will not replace the primary athletics logo or the primary institutional logo, but may be considered for student or alumni use (on a t-shirt, for example), or items in the bookstore. This lockup is not restricted to athletics. Typically, this lockup would not appear on official College communications; the primary athletics logo would be used for athletics material and the primary institutional logo or wordmark would be used for other College communications.

Alexander Â鶹¹ú²úAV mark, Athletics wordmark and Continentals lockup — vertical

There may be occasions when a lockup of the Alexander Â鶹¹ú²úAV mark, the Â鶹¹ú²úAV athletics wordmark and Continentals is desired. This will not replace the primary athletics logo or the primary institutional logo, but may be considered for student or alumni use (on a t-shirt, for example), or items in the bookstore. This lockup is not restricted to athletics. Typically, this lockup would not appear on official College or athletics communications (the primary institutional logo or wordmark would be used for College communications, the primary athletics logo would be used for athletics material) .

While this lockup would not appear on varsity or club sport uniforms or other items on the field of play, it is permissible on warm-up or practice items. Sports-specific versions are available for these applications. 

This lockup may also be used by recognized student organizations.

Alexander Â鶹¹ú²úAV mark, Athletics wordmark and Continentals lockup — horizontal

There may be occasions when a lockup of the Alexander Â鶹¹ú²úAV mark, the Â鶹¹ú²úAV athletics wordmark and Continentals is desired. This will NOT replace the primary athletics logo or the primary institutional logo, but may be considered for student or alumni use (on a t-shirt, for example), or items in the bookstore. This lockup is NOT restricted to athletics. Typically, this lockup would not appear on official College or athletics communications (the primary institutional logo or wordmark would be used for College communications, the primary athletics logo would be used for athletics material) .

While this lockup would not appear on varsity or club sport uniforms or other items on the field of play, it is permissable on warm-up or practice items. Sports-specific versions are available for these applications.

Color options

• Blue   • Buff   • White   • Black   • Gray   — are the only colors permitted with the color versions of the Alexander Â鶹¹ú²úAV mark.

The color options are shown below. Please note that the primary College color is Continental blue and it is always the preference to include this blue in the presentation of graphics. Ideally an item using the graphics on a black background would have blue present elsewhere on the item, for example a black jacket with the graphics as shown below on the black background might have blue side panels, or the bottom half of the jacket could be blue. Graphics placed on shades of grey should follow the images shown below.

The Alexander Â鶹¹ú²úAV mark is also available in all black; typically it would be used on a white background, but there may be occasions for applications of another background color.

The marks that comprise our graphic identity are trademarked and their use must comply with the standards set forth in this style guide. Always use official graphics files; permission is not granted to alter any of the graphics.